Most likely, the Company will hire a qualified business broker to sell the business on behalf of the Auction House. Based on historical numbers, the business could fetch a sales premium of up to 4 times earnings. Below is a description of the auction house and estate planning services offered by Auction House, Inc. The primary revenue center will come from the ongoing management and hosting of estate sales.
The business will maintain a classically decorated showroom that will be used for hosting auction events. The business will also develop an online portal so that people can place bids for auctions as they are occurring at the Auction House location. The business will manage all aspects of the marketing of the estate sale. This section of the analysis will detail the economic climate, the auction house industry, the customer profile, and the competition that the business will face as it progresses through its business operations.
Currently, the economic market condition in the United States is moderate. The meltdown of the sub prime mortgage market coupled with increasing gas prices has led many people to believe that the US is on the cusp of a double dip economic recession. This slowdown in the economy has also greatly impacted real estate sales, which has halted to historical lows. However, Auction Houses tend to thrive during times of economic recession as people seek to raise cash via the divestiture of expensive personal property.
Within the United States, there are approximately 1, businesses that operate in an auction and estate sales management capacity. This is a mature industry, and the future expected growth rate is anticipated to remain on par with that of the general economy. This is one of the sections of the business plan that you must write completely on your own.
The key to writing a strong competitive analysis is that you do your research on the local competition. Find out who your competitors are by searching online directories and searching in your local Yellow Pages. The Auction House intends to maintain an extensive marketing campaign that will ensure maximum visibility for the business in its targeted market.
Below is an overview of the marketing strategies and objectives of the Auction House. Doe intends on using a number of marketing strategies that will allow Auction House to easily target men and women within the target market. These strategies include traditional print advertisements and ads placed on search engines on the Internet. Below is a description of how the business intends to market its services to the general public.
The Auction House will also use an internet based strategy. This is very important as many people seeking local services, such as auction houses and estate sales managers, now the Internet to conduct their preliminary searches. Doe will register the Auction House with online portals so that potential customers can easily reach the business. The Company will also develop its own online website as discussed in the third section of the business plan.
The Company will maintain a sizable amount of print and traditional advertising methods within local markets to promote the auctioneering and estate sales management that the Company is selling. In this section, describe the pricing of your services and products.
You should provide as much information as possible about your pricing as possible in this section. However, if you have hundreds of items, condense your product list categorically. This section of the business plan should not span more than 1 page. The growth of this industry is expected to remain in line without the general economy.
A demographic analysis targeting not only sellers of items, but also buyers of items should be developed as well. This includes taking a look at the inventories that are carried by these individuals, their annual household income, median net worth, and how much money they spend on collectibles on a yearly basis. There should also be a competitive analysis developed in order to ensure that a new auction house is not being developed in an overly saturated market.
Additionally, a discussion regarding how many auction houses now operate on a worldwide basis through the usage of the Internet should be included as well. There are many major auction houses within the United States it catered exclusively to extremely wealthy people, and as such — a new auction house may need to find a specific niche in which they can operate in order to differentiate themselves from much larger competitors.
An auction house SWOT analysis should be produced as well in conjunction with the business plan and marketing plan. As it relates to strengths, auction houses do not have an inventory holding risk, but they are able to generate an extremely high gross margin from their operations. These businesses also are able to operate on an international level by being able to use the inner power of the Internet in order to market specific items that are going on the auction block. For weaknesses, competition within this field is substantial.
The very large commissions taken from a successful auction have driven it numerous people into this field over the past hundred years. As such, and again — auction houses that are just starting need to find ways to differentiate themselves from other types of businesses. The operating expenses for these businesses is also very high. Additionally, many of these businesses will frequently use Internet-based platforms in order to make direct sales on a more consignment based focus.
For threats, outside of competitive threats a major economic recession can impact the way that an auction house conducts business. However, even during times of economic recession there are going to be people that overspent on certain items are going to need to divest these relatively quickly. An auction house marketing plan also needs to be developed in order to ensure that the business can attract both buyers and sellers.
This marketing plan should focus heavily on taking out large-scale advertisements in lifestyle magazines that are frequently read by people that have a high net worth. This also includes the advertisements in financial magazines and related publications in order to boost the visibility of the auction house brand name from the onset of operations.
Among very wealthy buyers, third parties may use phones during the course of an auction in order to place bids for specific items. It is imperative that the entrepreneur develop methodologies so that people can bid on items among a number of different communication mediums.
|France outlaws homework||Personnel Plan This should be a record of every person in your business, how much they get paid and what if any causal analysis essay example options they have for now and in the future. The vast majority of auction houses are generally able to remain profitable and cash flow positive at all times write my human resource management case study the fact that from time to time individuals, who are wealthy, are going to need to divest certain inventories of their collectibles in order to generate revenue. This should be a record of every person in your business, how much they get paid and what if any share options they have for now and in the future. You can denote this usually in the form of a monthly and yearly bar chart as well as tables. Use this sample Auction House business proposal to assist you.|
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|Fear in writing essay||Auction House Organizational Structure What is the structure of your company - who is in charge of every department within your business? The Company is registered as a corporation in the State of New York. Below are the expected financials over the next three years. How much are your sales going to cost you? This is very important as many people seeking local services, such as auction houses and estate sales managers, now the Internet to conduct their preliminary searches. Doe expects a strong rate of growth at the start of operations.|
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|Auction house business plan||Our product line also features comprehensive information regarding to how to start an Auction House business. The key to writing a strong competitive analysis is that you do your research on the local resume improved samples. The very large commissions taken from a successful auction have driven it numerous people into this field over the past hundred years. Loan Amortization Table. In this section, describe the pricing of your services and products.|