Many experts suggest that this section be written last, and we agree. This should be an outgrowth of the rest of your business plan. This is a place to discuss the overall freelance writing market, your goals for your business and how you might define success. Who are your target clients? Do you have a niche?
What are the opportunities and challenges you face specific to your business and in your overall niche? What specific services do you offer? Blog posts, long-form articles, ghost writing? Do your offer other services related to writing, such as graphics, site design, editorial or social media? What makes you and your services unique? Why should organizations, brands, publications, websites and others consider you? Some freelance writers are fortunate enough to be able to turn away work, but most of us need or want to generate new business.
We may want to attract bigger and more lucrative clients. Client turnover is always an issue for freelancers, as some clients may not need your services at some point. Do you have an updated portfolio? Are you a solid networker? What strategies and tactics will you use to attract new business? This section is about administration. Where do you work? Are you the only one in the business? What type of business are you in terms of an entity?
Sole proprietor, S-Corp. Do you have any contractual or legal relationships governing your work? Again, this might be you alone. Do you have any advisors, such as an outside accountant? Do you use contractors for services, such as a virtual assistant or an outside editor?
Do you collaborate with others in delivering your services? This section can have many names, but the point is to outline where you want to be in five years and how will you get there. This is a good place to dream big, but to be realistic as well.
What is your vision for your freelance writing business? Who are the ideal clients you want to work with? What topic do you most enjoy writing about? This is the boring numbers stuff. Where are you now? Where do you think you are headed financially?
This is a good spot to discuss any bookkeeping and accounting issues as well. This framework might seem a bit much for you, especially if you are a one-person business as many freelance writers are. Your Cart. Your cart is empty :. Uh oh This product isn't available in this quantity. Want to freelance successfully? Write a business plan! Do you want to start your freelance career off on the right foot?
Of course you do! What do you specialize in? How will you make money? Who are your clients? My Marketing Plan How will you find your clients?