It's fast and easy, with LivePlan. Don't bother with copy and paste. Get this complete sample business plan as a free text document. Download for free. Fresin Fries Executive Summary executive summary is a brief introduction to your business plan. It describes your business, the problem that it solves, your target market, and financial highlights.
Solution Fresin Fries will entice youngsters to bring their friends and family with our innovative environment, fresh-cut Belgian fries, and selection of unique signature dipping sauces. Competition Our main competitors in this segment are any food outlets within the meter radius along the Orchard Road.
Why Us? Expectations Forecast This plan is prepared to obtain a location for the initial launch of this concept. Financial Highlights by Year. Start your own fast food restaurant business plan Start your own business plan Start planning. Get the Bplans newsletter: Expert business tips and advice delivered weekly. For a start, shop fronts in good locations are expensive. The key to making such a venture successful domestically would be to ensure that the vendor outlets are very hygienic, comply with health standards, serviced by an efficient re-supply network producing consistent meals, with professionalism and quality paramount.
He spent considerable time designing a purpose built Noodle Vending Unit. He also moved back to Seattle and renewed his ties in the culinary community to elicit the design of fresh and tasty meals to be served from the NVU. The Nudlez brand was born! Realizing the opportunity to seize a market niche through rapid expansion, the inventor also joined forces with an experienced international business team to develop and implement that initiative.
A small office will be setup in Seattle that will serve as the headquarters of the company. The principal product of Nudlez is fast-served, quality, Asian-styled individual meals. The second, but equally important supporting product, is the mobile cooking unit used to prepare the individual meals.
These two products symbiotically solidify the Nudlez brand name. Nudlez is a state-of-the-art stir-fry noodle street vending system. The NVU operator cooks the meals in front of the customer within sixty seconds, using fresh ingredients. Compared to the meals offered by competitors, Nudlez offers a fresh, tasty, nutritious alternative. One secret to the speed of Nudlez meals is that the meats and vegetables are pre-blanched and hygienically sealed in the same pail that the customer eventually receives.
The operator simply removes from the fridge, and combines with noodles and sauce in the wok. Each NVU is completely self-contained, mounted on wheels and totally mobile. It is delivered on-site each day by a custom designed mini-van and simply wheeled into position. Stabilizing legs are deployed, the roof pops up and it is ready to go!
At the end of the day it is simply wheeled back into the mini-van and returned to base for cleaning and waste removal. The Nudle-Rac is essentially a lightweight grid that is packed in the meal production facility with the various meal options. Each NVU cart is immaculately presented in stainless steel and branded in strong colorful graphics.
At night the noodle stand benefits from its own internal lighting. Construction is of the highest quality kitchen-grade stainless steel. It is designed to be versatile for use in just about any place where it is legal to sell food from a temporary stall. It is only this time constraint that is satisfied though, as taste and nutrition are compromised.
A captive consumer group is not being exploited here. Nudlez will change that. The company currently operates 16 stores in the Pacific Northwest. The existence of such competitors makes Nudlez an attractive acquisition or merger proposition. The first phase of the business plan is about growing brand awareness quickly with customers of this profile.
Shortly after growing the brand awareness, as part of the Nudlez rapid growth plans, franchisee customers looking for a self-employment opportunity providing good income relative to the hours worked will be targeted. Institutions such as university campuses will also be targeted as potential franchisees.
The profile will then extend through catering to the customer who is looking for a relatively low cost, value-adding product to support private or corporate events. This customer will be served at both the supermarket DIY and event catering levels. Nudlez provides this, with the added bonus of serving the meal quickly. The idea that desirable food could be prepared in a quick fashion appeals to a sizeable portion of the market; those in tourism, people engaged in a commercial capacity, busy homemakers and students.
Nudlez has the ability to match the ravenous need for convenience with the utility that modern, fast paced lifestyles drive. Nudlez negates boundaries of culture, age and preference, through a daily mission to satiate appetites.
Today the contemporary food outlet must maintain its appeal within an increasingly health-conscious market. The economic environment for the successful outlet will take into account the factors and conditions that influence the ability of its target market to afford its product. Consumers today, particularly in business-centric cites, have a relatively high disposable income.
Nudlez will be priced competitively with existing alternatives and will strive to attract market share through product differentiation. It is our vision that Nudlez will expand predominantly through franchising domestically and then to appropriate international markets. It will diversify through catering and product placement in supermarkets. The possibility of trade acquisition or merger also exists. Given that the United States is positioned 1st in the top 10 global markets for weekly fast food consumption, the marketing strategy is based on penetrating the market rapidly.
The network is supported by an integrated total quality management system ensuring consistency, which will be leveraged in the marketing strategy. Capital outlay for franchisees will be low with owners earning more dollars per hour worked than other franchise options.
The marketing objective of Nudlez is to position itself so that consumers of fast food are confident they are purchasing and consuming a healthy and fresh product, enhanced by the overall delivery experience. The marketing objectives are to:. Raw product has been sourced from selected Seattle suppliers. It is a competitive quality market, with room for a number of suppliers to diversify risk.
This will be overseen by our master-chef teams, adhering to strict health regulations. All ordering, stocking and quality controls will be managed on an in-house computer based system enabling usage patterns to be monitored maintaining ordering efficiency and minimizing wastage. Essentially providing completely removable internal sectioning to the refrigerators to hold the different meals available, it is spring-loaded so that when one meal is removed, the next meal raises to the top for easy access.
It is Nudlez objective to be acquired by another fast food company within five years by posting large revenues and a substantial EBITDA. Additionally, merger options, as well as an IPO may be considered at that time. He will report to the founders and investors, which will make up the board. With over 80 years of sector diverse, international strategic and operational combined experience, professionally qualified and with energetic personalities critical to ensuring the Nudlez values, the owners and the management provide the skills to deliver:.
Bill is a Seattle boy, born and bred, with an intimate knowledge of the cultural and niche diversities of Seattle. From there he traveled overseas working in such places as the UK, Bosnia during the war , Romania and Holland. The bulk of his experience in these eight years centered on strategic management of start-up ventures. Bill returned to Seattle in 20XX to utilize this broad strategic experience on home soil, initially focusing on the property sector. Bill has known Dan for over 20 years and quickly assessed the potential of his Nudlez idea, convincing Dan that rapid expansion was key to securing the market niche.
After a successful career in advertising culminating in the establishment of his own Seattle based agency, Dan entered the hospitality industry.