Businesses generally search for security guard providers on the Internet or through referrals from other companies they trust. Huge players provide services for a huge range of markets, including governments, chemical and petrochemical, colleges and universities, commercial real estate, financial institutions, health care facilities, manufacturing and industrial, residential communities, shopping centers, and temporary security services.
The business expects respectable sales of in the first year, almost doubling by the end of the third year. Gross margins will be similar to the industry average, based on guard labor costs vs. After the initial investment and launch, a lean first year, and the establishment of an office and training space in the second year, the business will be poised to expand through its own financing after three years.
After the business is proved replicable in additional cities, the business may be sold to provide an exit for the initial investor and founders. Your business plan can look as polished and professional as this sample plan.
It's fast and easy, with LivePlan. Don't bother with copy and paste. Get this complete sample business plan as a free text document. Download for free. Batten-Hatchez Security Executive Summary executive summary is a brief introduction to your business plan. It describes your business, the problem that it solves, your target market, and financial highlights. Solution Batten-Hatchez Security will remove worries for clients who require security guards for their buildings, facilities, and events by providing excellent customer service for clients and in-depth training for their employees.
Market [ Note: marketing info here is out of date; included for illustration purposes only. Globally, the market for private security services is forecast to grow by 6. To join the ranks of this thriving industry and ensure you not only stand out from the crowd but are also a great success, invest your time in a thoroughly researched, well-written and properly formatted business plan.
The executive summary is a succinct introduction to what your business is, the customers you intend to target and how you plan to operate. It should only be a few sentences, and you can use bullet points to make it easy to read. Imagine you are in an elevator and someone asks you about your business. You have sixty seconds to explain it to them. This will help to sell your skills and experience to potential investors, as well as to clients further down the line.
This should be concise and to the point. I have all the relevant and most up-to-date qualifications and a deep network of business peers and potential clients. This could be finding a partner or working with a mentor, or employing experienced staff. List out here your relevant qualifications for providing private security services, as well as any other relevant qualifications for launching a new business, for example in business or marketing.
You, and any employee you hire, must have the relevant training and qualifications. In addition, all those working in the security industry must have a clean criminal background. If you have been working in the industry for a while, then you might have built up a healthy network of business peers, prospective clients and potential investors or partners. Provide a summary here of the relationships that you can leverage to help launch your new business. This section of your security business plan should go into the nitty gritty of your vision and goals for your new firm.
It builds on the executive summary and highlights your objectives for the first year and then for the next five to ten years. Your business vision is a high-level statement of what you want your company to achieve in the future. The purpose is to be aspirational in order to inspire leadership and employees, rather than customers, and capture where your organisation is going.
A mission statement, on the other hand, focuses on what you are doing in the present. It should be actionable and demonstrate how you plan to fulfill your vision. The values could be around sustainability, building long term partnerships with clients, providing highly trained staff etc.
This is the section where you lay out tangible, achievable, yet still ambitious goals. It stands for: specific, measurable, achievable, relevant and timely. Weaknesses — what are potential sticking points for the success of your business, such as low awareness in the sector, recruitment issues or client retention. Opportunities — highlight the number of potential customers in your target location, future growth opportunities including moving into new niches or locations.
Threats — these could include tough competition, change in government policies meaning expensive re-training or increase in police officer numbers potentially impacting private security contracts. It should include how you plan to finance your business, sales forecasts for at least the first three years, cash flow overview and a launch budget. First, consider your start-up costs. Note in a budget what will you need to spend to get your business up and running.
This could include premises, training, uniforms, insurance, marketing materials, and staff salaries. This could be recurring payments such as rent, utilities bills as well as one-off costs such as attending a client networking event. Also detail what funding you have, or that you need to secure, to cover the start-up costs.
This could be from personal savings or private loans. You might also need to raise additional capital from banks or specialist providers, so accurately calculating these figures will ensure you know how much you need to borrow. This should include:. For example: manned security guards, close protection bodyguards, door supervisors, guard dog handlers, mobile patrols, key holding response, CCTV monitoring and home security alarms, vehicle parking security, event security etc.
Such as around-the-clock surveillance staff, bespoke teams for large events or emergency call outs. A structured pricing strategy should include rate card prices for all your services. The payment options available e.